Fits and folds for all
We can customize our smartphones, right? They all look and work the same (especially if you have an iPhone). But once you open the home screen, each phone will contain a different world. Depending on uses, habits, and preferences, each phone is personalized for its user.
So why shouldn’t you be able to personalize the experience of your car? As a driver, I don’t care about changing the color of my control screen. Instead, I want my car to deliver what I really need. Maybe I use the GPS every single day. If so, I want it to be as visible as the interface for my favorite Mariah Carey tracks. And I want to be able to know that I’m not about to back up into a fire hydrant.
And how can I manage all those controls and alerts at the same time, and in the way that makes sense for me? With the flex mode, I can customize my own experience—just how I like.